Transcribe Hornaday, W. T. Letter to Ward, Henry A. (1881-11-10)
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specimens as premiums for clubs >. By doing this I believe we can secure 1500 to 2000 paid subscriptions by the end of the first year. In my opinion the Bulletin ought to take all the paying advertisements it can get of a nature that will not be detrimental in any possible way to the Estab. If we can get $300 to $500 per year for adver- tisements of scientific books, apparatus, institutions, &e .</u why not take it, & save money > ? We must get back from the </u Bulletin > all the money we can, or its cost will be ruinous. If </u you > were only here we would start that paper off in style. and in such a way that it will bring back something.
When you return I want to propose to you a plan for
bringing in desirable custom work in taxidermy, which plan I think might be made amount to something. It seems at present that there will soon be very little ordered work on mammals, and I am planning to take advantage of the slackness this winter and ^either^ finish my book - or starve at it. If it is not finished this winter I shall give it up.
Since my last letter I have ^done^ nothing ^about the W plan except^ write a
letter to Prof B. which he has not answered yet. I am doubtful if anything comes of it. If that plan fails I have thought of starting a little business in New York to do fine and fancy work in taxidermy. Would think seriously of it if I could know it would not interfere with your operations in any way. Would try